Game Changers
Mawrters team up on an award-winning, sustainability-themed video game
With names like āCall of Duty,ā āRed Dead Redemption,ā and āGrand Theft Auto,ā popular video games have a reputation as violent, action-adventure thrill rides. But over the past two decades, a different sort of genre has been growing. These kinds of games, focused on education and social change, are celebrated each year at the Games for Change festival, which recognizes standouts in a variety of categories. This June, the inaugural āBest in Environmental Impactā award went to a game called āThe Plastic Pipeline,ā which seeks to educate players about the issue of plastic pollution in our oceansāand the policies that could address it.
Among the many notable things about the game: Three Mawrters were involved in its creation. Liz Newbury ā07, director of the Serious Games Initiative at the Wilson Center in Washington, D.C., worked with the Centerās China Environment Forum to lead the development of āThe Plastic Pipeline,ā which involved a nearly four-year collaboration between researchers, policy experts, and technical types. Melissa Schoeller ā12, then a producer at multimedia company FableVision Studios, helped with the first wave of production on the game. (She has since moved on to Metaās Reality Labs division, where she works on augmented and virtual reality research.) Finally, Sonja OāBrien ā21, a program coordinator at the Wilson Center, assisted with research, project management, and outreach on āThe Plastic Pipeline,ā which was also named āBest Game for Government Audiencesā at the Serious Games Showcase and Competition Europe in Bristol, England.
āāThe Plastic Pipelineā was designed to make environmental policy come to life,ā says Newbury, who shares that there are more than 5 trillion pieces of plastic waste in the ocean, with at least 1 million new tons each year. (The top polluters? The U.S. and China.) Players āinterviewā video game characters about plastic pollution and environmental policy by choosing from a selection of questions with preloaded answers.
āThe whole idea,ā says Newbury, āis that you decide what you want to learn about these policies, and you make your own decisions."
"The overall goal is to help people understand how we can mitigate plastic pollution and help save our oceans.ā
Another goal was making the game accessible for non-gamers, she says. āWe wanted a game that could be played on a phone or Chromebook and wasn't daunting technologically for any experience level. This is a global issue, and everyone deserves to understand what is at stake.ā
A ±¬ĮĻ¹Ļ anthropology major, Newbury is a gamer from way back. In fact, her honors thesis was an ethnographic study of a women-only gaming guild for āWorld of Warcraft,ā the massively popular multiplayer online role-playing game that came out in 2004. She went on to earn a Ph.D. in communication at Cornell University, where she focused on game studies.
The first video game Newbury led at the Wilson Center, which hired her in 2017, was āFiscal Ship,ā which challenges players to balance the federal budget and reduce the national debt. āThatās been played millions of times,ā says Newbury, who jokes that āmore people have probably played my game than have read a 25-page policy brief on the federal budget.ā
In the Centerās āserious gamesā work, Newbury, who did beta testing of āThe Plastic Pipelineā in college classrooms in the U.S. and Vietnam, plays a producer-like role. āMy experience is in audiences for technology, so I try to understand whatās going to resonate most with players," Newbury says. āThereās no point in making a game if itās not going to be fun, and if itās not going to also balance what we want them to learn.ā
The testing process has been the most exciting part, says OāBrien, who learned of the Wilson Center job through a note Newbury posted on Mawrter Connect. āIāve loved seeing everything that has gone into creating the game end up in a playerās hands and seeing them ask the exact question that youāre hoping the game will spark in peopleās minds.ā
Learn More and Play the Game
Published on: 10/23/2024